Radio Script

The advert I will record will consist of a conversation between 2 females, both with Northern accents so it suits the targeted area of Manchester, for my newspaper. To the audience it will appear that the two females are friends having a conversation. A male voice will then be introduced with the main pitch of the newspaper. I have chosen to do this because the majority of adverts include a dominating male voice to make the initial pitch of the product/object. This is because the Stereotypical male seems to be powerful and dominant; therefore the newspaper is more likely to be bought by the local people.
So the advert doesn’t seem boring, I intend to have some music playing underneath. However, the type of music is very important and it needs to be subtle and not overpowering. Therefore, the voice would be the strongest point of the whole advertisement.
The general idea of the advertisement would be that the 2^nd female is unaware of what’s happening in the local area and the male says that they could read the new local newspaper. The male voice informs the audience of the name, slogan and the price. This is important as it’s everything that the listener needs to hear, then they’re more likely to purchase the newspaper.
The people will consist of:
Female 1, Female 2 and Male.

The Script

Female 1 :”Did you hear about the car crash on Newcastle road?”

Female 2: “No I didn’t”

Female 1: “Oh, well did you hear about the lady that got 10p stuck in her pie?”

Female 2: “I’ve not heard about that either, I miss everything. I wish I could keep informed on the local news... I feel so out of date, a bit like sour milk.”

Female 1:  “Ey? Sour milk?”

Male: “Put the sour milk aside, read the Manchester Express, keeping you informed for only 30p

Female 2: “Have you heard about your husband having a bit of how’s your father with the next door neighbour?”

Female 1: “WHAT?!”

Female 2: “Well, I guess they don’t put everything in the papers then”

 
I am going to use both male and female voices in order for the clip to appeal to a wide range of people. Also if I were to use different aged people, it would continue to keep the age range open. This is good as it will make the newspaper appeal to a mass audience who live in the area. This then becomes important as it's the launch of a Newspaper, people won't have heard about it before; therefore a good first impression is crucial.

Advertisement Poster Development

Poster Development

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Newspaper Development

Newspaper Development

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Second Page Image

Front Page Image

This is the image that I will be using on the front page of my newspaper. I have slightly brightened it on Photoshop so that it appears to have been taken in the early hours of the morning; therefore it links in with the time of the incident occurring during the story. I took the example from a local newspaper which had the name of the street in the top corner. I have done this and added a slight shadow to make it look professional and make it clear that it's a separate part of the page.

Newspaper adverts

These are the adverts that I have used throughout my newspaper. From looking at other newspapers that are currently available I have designed my own. I have kept the backgrounds simple colours as it would be too expensive to print a wide range of colourful backgrounds. The majority of adverts try and shout at the  readers to grab their attention, some do this by adding italics to ‘YOU’ or making it capital letters and the rest of the advert lower case. Simple adverts are used in local newspapers and the majority are advertising local businesses. To catch the attention of people, I've used the words 'Win, Free, Fast and Easy' so they get the right impression as soon as they would view the advert.

Poster Research

These are some examples of adverts used to advertise current newspapers. They appear to be very colourful but not too overpowering. The main aspects of the advert are very bright and stand out, for example 'the sun' stands out from the rest; this one is a good example as the price is also included. The use of 'All for just 30p' works well with the reader as it makes it seem like they're getting a lot of news, for little money. The Guardian adverts tend to be constantly going against each other, especially with the ‘fact, opinion, fact, opinion’ piece. All adverts use simple backgrounds so that they’re not too dominating within the poster. I myself, think that the advert should include an image to make it seem more personal to the viewer, then maybe it would boost the sales if they can relate to it.

Images

These are the main images from the Photo-shoots which I did for the Newspaper. I took the images with a Digital SLR camera and used a variety of angles and lighting. The first page shoot (on the left) was taken in a street I live near. I took the images around 6pm, just as it was going dark so that I could edit them on Photoshop and they would appear to be taken in the early hours of the morning which relates them to the story. Through looking through a few newspapers; such as the Metro and Wigan Observer, I saw that they commonly used the technique of putting the name of the street in the corner. This is why I decided to take a similar photo. The street name would also instantly appeal to the consumer as they’re from the local area and are likely to know where it is.

The Photo-shoot on the right was conducted at home. As it was a drug story, I tried to replicate an image that would look like a drug. The consumer would instantly understand what it is, know that it’s a serious issue and want to read more. I chose to use a high amount of lighting so the product could clearly be seen. I plan to select the best image and transfer it onto my newspaper.

Newspaper Name Final

These are the final stages of my newspaper name. I decied to include 'Express' in my final name as the others appeared to be too spaced out because there wasn't enough text. This way it appeals as fast, quick news for the reader. I also decided to choose maroon rather than bright red as the red seems overpowering and tacky.

This is my final name that I will use for my front page. I have only used 2 simple colours on a blank background to ensure that it doesn't overpower everything else on the page. The white background enables the text to stand out well. I chose the slogan 'keeping you informed' as it's more personal to the reader and makes them think the newspaper is designed just for their use only.

Second page design

Front page design

Final name designs

Through looking at other names and gaining ideas, I have finalised my name and started to experiment with changing the colours, to get the best match.

I have used the same layout and positioning for my text but used some san serif and serif fonts. The black text on a white background works best as the red can seem a little overpowering; therefore it will look slightly tacky overall.

The black 'Manchester' and maroon 'News' works best as it stands out but it doesn't seem tacky. I have used a serif font and it creates an old effect, which is more likely to be more knowledgeable and trustworthy with the information it gives.

Radio Adverts Research

I couldn't find an advert advertising a local newspaper, so I had to look at other sources, in order for me to gain knowledge, so that I can create a radio advert that's appealing to a large audience.

 
I Newspaper:
http://www.youtube.com/user/TheIPaper?blend=23&ob=5#p/a/u/1/950gEMJOQaI
This is a link to a Television advert for the new 'I' newspaper; however the audio could also work well for advertising on the radio. It uses a range of different voices; therefore it shows that the newspaper is aimed at a large audience, convincing more people to purchase it. All the people speaking are pointing out certain things that make the newspaper more convenient to them, which could also appeal to the general public. Although it's a national newspaper, the advert is still good and increases my knowledge of advertising a local newspaper.

The Sun Newspaper:
http://www.youtube.com/watch?v=fVMnmTFxAjA
This advert for The Sun Newspaper works very well because the language used is simplistic and easily relatable for the viewer. The voice also seems to be re-assuring and very informative. The advert is only short, despite this it doesn’t waste any time and the consumer knows everything about the newspaper. Although it isn’t a local newspaper, it’s still a good example to follow as it’s controlled and very informative.

 The Second Sun Newspaper advert:
http://www.youtube.com/watch?v=6npB9U4dCJg
This works well as its advertising something that's already successful therefore they don't need to speak a lot about the newspaper as the viewer already knows what it is. The product is actually shown in the advert as it would be shown on television; this gives me ideas when creating my poster advertisement. It’s important to show the consumer the product if it’s possible so they can familiarise with it. There’s also a song used underneath the talking, this is good as it keeps the listener interested and they’ve picked a well known song, which would stick in people’s heads. The main speech in the advert comes at the end so the listener can remember it; 'only 30p' also makes people think that it's a reasonable price.

Newspaper Names

 Manchester News

I have chosen this as a potential name for my Newspaper. From looking at other examples, I've decided that white text on a red background works well and stands out. I like the composition of this example and overall it would catch the reader's attention. I used a san-serif font on one example as it creates a relaxed feeling for the newspaper compared to the serif font which suggests the newspaper is for an intelligent audience.

News of Manchester
I've made changes from the first example, from increasing the size of the 'M', the other text can then be placed by the side of it. I have also used serif and sans-serif fonts to see which looks better overall.

 Manchester News  
This version of 'Manchester News' is very different to the last. Although a similar colour scheme is used, I have enlarged the 'M' in order for it to stand out more. I will further edit and change it because there appears to be too much free space that could be filled.

Existing Newspaper Names

This is an example of a local newspaper, however you can't clearly tell which area it will be used in because the city name isn't included. The white lettering clearly stands out on the blue background so when creating my own I will ensure that I use simple colours that stand out from each other. The 'free' in the corner will appeal to the consumer as they're more likely to pick it up if it's free.

This is another example of a logo; you can clearly see that it would be sold in the Wigan area; however the serif font doesn't stand out as much a sans serif font would do. The colours are also clear and easily understandable as the last one was. Although the image is slightly blurry, the black bar along the bottom holds all the information such as date, website and price. The slogan 'The voice of Wigan for 150 years' is a good idea as it makes people believe the entire story's more because they trust the newspaper. I think that this would be a good idea to include in my own local newspaper.

This is the Manchester Evening News logo, I think that overall it's effective and stands out to the reader. The basic black white and red colour scheme works well. The style of the font is also a serif, but compared to the 'Wigan Observer', which also uses a serif font, it looks more professional. The small red slogan is placed nicely on the page and doesn't dominate the whole logo.

This title stands out and fits together nicely so there's no big gaps in the logo. Once again it says that it's for 'Leigh' so I can easily see that it's a local newspaper. The use of 3 main colours works well because the red and black can clearly be seen on the white background, creating a good logo for the front page.


When creating my own newspaper I will ensure that the title is clear and the colours contrast well with each other, the slogan for my newspaper needs to be included to ensure that it looks professional but it doesn't dominate the whole page. I will use basic colours as they work the best. I think I will also include the area in which my newspaper will be, so it's made clear to the reader.

Newspaper Ideas

Using the internet, I have made a mind map of different ideas for my newspaper; this map consists of potential story ideas, name ideas and any adverts that could be included. I have looked at current newspapers to gain ideas and then adjusted them so that they could be related to a local newspaper. Once I've done more research into existing newspapers I can then pick the best idea's from my mind map and use them for my newspaper.

Research into current Newspapers

The target audience for this Newspaper people who use the public transport to commute to and from work daily. The social class of the average reader is likely to be low, as stereotypically, high-middle and upper class, would have their own car for travelling. The paper provides basic information on the main stories, news, sport, weather, jobs and properties available and it's also free, therefore the people are more likely to pick up and read it.

The layout is fairly simple and it contains everything that a usual newspaper does, the picture is very engaging and will draw the reader in, the big headline also easily draws attention. The image used is very effective and engaging.

The colour scheme used is very simple, mainly black and white with the image and name adding colour, creating a positive impact.

I have used this as an example of a good newspaper for a number of reasons. Firstly, I like the overall layout of it, the image is placed in the centre to create a focal point. The actual photograph used is very dramatic and works well with the page, it entices the reader and makes them want to know more. The colour scheme is also still very basic, black and white, with bursts of red and other bright colours down the right hand side. The colours down the side makes it seem less professional and this can indicate that it’s a local newspaper, not made for a massive audience. The layout used is also similar to other local newspapers.

I have chosen this as an example of what not to do. I think it looks very unprofessional and the picture isn’t interesting at all. Whereas the front image should be the main attraction of the newspaper in order to ensure that readers will want to engage with the newspaper.  However it has the usual conventions of a newspaper but they could have been done better. The layout  could be improved and they’ve used too many colours. The main story is relating to weather however the image doesn't show this. Therefore when I'm creating my own newspaper I will relate the front image to the main story of the paper so that the reader will be entertained.

Research

Price Research

It's important to know what other newspapers are offering and what price they're charging to ensure that your newspaper can compete. I have researched some worldwide newspapers and a few local ones, as many local newspapers are sometimes free. The local newspapers which are free include a lot of advertisements in order for them to continue producing the newspaper. This is also a good way to advertise the businesses in the local area to the people reading them; it's also the ideal target audience for the businesses as the majority of the people will live close by.
The price of the newspaper will also decide on the area itself and the average income of the people who are living there.

I Newspaper:          20p

The Guardian:        70p

Daily Mail:             45p

Daily Mirror:          38p

The sun:                35p

Wigan Observer:    70p

Leigh Reporter:     Free

Leigh Journal:       Free

From the research, I have decided to charge 30p for my newspaper as I think this is an adequate price. If the local paper costs too much then people are more likely to just buy worldwide and read the other news as they will hear brief stories about the area when they're out and about and won't want to pay a high price to read about it in detail. It will also need to be a reasonable price to compete with any other newspapers that may be available in the area. For example, Manchester Evening News and The Metro. Both these newspapers are free therefore mine would need to contain something different or be easier to read, in order for it to be successful.

Target Audience

The target audience of newspapers is the general public. As I will be creating a local newspaper, it will be aimed at the people who live in Manchester town centre. Tabloid newspapers are aimed at people who just want to read something and aren't too bothered if it's fact or opinion. Newspapers are aimed at most male and female, however local newspapers are likely to be bought by people who are 30+ and have spare time to read them. A lot of the elderly will purchase local newspapers to keep up to date with everything. From this I will be aiming my newspaper at the people of Manchester, both male and female who are aged over 25 and live in the local area. The adverts and stories that I include within the newspaper will also relate to the target audience and everyday life. This means the adverts could be related around topics such as; cars, food, removal services and local competitions or events.

Brief

For my A2 Coursework, I will be researching, planning and creating:
- 2 pages of a Newspaper
- A poster advertisement for the newspaper
- A radio advertisement for the newspaper