I couldn't find an advert advertising a local newspaper, so I had to look at other sources, in order for me to gain knowledge, so that I can create a radio advert that's appealing to a large audience.
I Newspaper:
http://www.youtube.com/user/TheIPaper?blend=23&ob=5#p/a/u/1/950gEMJOQaI
This is a link to a Television advert for the new 'I' newspaper; however the audio could also work well for advertising on the radio. It uses a range of different voices; therefore it shows that the newspaper is aimed at a large audience, convincing more people to purchase it. All the people speaking are pointing out certain things that make the newspaper more convenient to them, which could also appeal to the general public. Although it's a national newspaper, the advert is still good and increases my knowledge of advertising a local newspaper.
The Sun Newspaper:
http://www.youtube.com/watch?v=fVMnmTFxAjA
This advert for The Sun Newspaper works very well because the language used is simplistic and easily relatable for the viewer. The voice also seems to be re-assuring and very informative. The advert is only short, despite this it doesn’t waste any time and the consumer knows everything about the newspaper. Although it isn’t a local newspaper, it’s still a good example to follow as it’s controlled and very informative.
The Second Sun Newspaper advert:
http://www.youtube.com/watch?v=6npB9U4dCJg
This works well as its advertising something that's already successful therefore they don't need to speak a lot about the newspaper as the viewer already knows what it is. The product is actually shown in the advert as it would be shown on television; this gives me ideas when creating my poster advertisement. It’s important to show the consumer the product if it’s possible so they can familiarise with it. There’s also a song used underneath the talking, this is good as it keeps the listener interested and they’ve picked a well known song, which would stick in people’s heads. The main speech in the advert comes at the end so the listener can remember it; 'only 30p' also makes people think that it's a reasonable price.
