Tuesday, 18 October 2011

Existing Newspaper Names


This is an example of a local newspaper, however you can't clearly tell which area it will be used in because the city name isn't included. The white lettering clearly stands out on the blue background so when creating my own I will ensure that I use simple colours that stand out from each other. The 'free' in the corner will appeal to the consumer as they're more likely to pick it up if it's free.



This is another example of a logo; you can clearly see that it would be sold in the Wigan area; however the serif font doesn't stand out as much a sans serif font would do. The colours are also clear and easily understandable as the last one was. Although the image is slightly blurry, the black bar along the bottom holds all the information such as date, website and price. The slogan 'The voice of Wigan for 150 years' is a good idea as it makes people believe the entire story's more because they trust the newspaper. I think that this would be a good idea to include in my own local newspaper.




This is the Manchester Evening News logo, I think that overall it's effective and stands out to the reader. The basic black white and red colour scheme works well. The style of the font is also a serif, but compared to the 'Wigan Observer', which also uses a serif font, it looks more professional. The small red slogan is placed nicely on the page and doesn't dominate the whole logo.




This title stands out and fits together nicely so there's no big gaps in the logo. Once again it says that it's for 'Leigh' so I can easily see that it's a local newspaper. The use of 3 main colours works well because the red and black can clearly be seen on the white background, creating a good logo for the front page.


When creating my own newspaper I will ensure that the title is clear and the colours contrast well with each other, the slogan for my newspaper needs to be included to ensure that it looks professional but it doesn't dominate the whole page. I will use basic colours as they work the best. I think I will also include the area in which my newspaper will be, so it's made clear to the reader.