The advert I will record will consist of a conversation between 2 females, both with Northern accents so it suits the targeted area of Manchester, for my newspaper. To the audience it will appear that the two females are friends having a conversation. A male voice will then be introduced with the main pitch of the newspaper. I have chosen to do this because the majority of adverts include a dominating male voice to make the initial pitch of the product/object. This is because the Stereotypical male seems to be powerful and dominant; therefore the newspaper is more likely to be bought by the local people.
So the advert doesn’t seem boring, I intend to have some music playing underneath. However, the type of music is very important and it needs to be subtle and not overpowering. Therefore, the voice would be the strongest point of the whole advertisement.
The general idea of the advertisement would be that the 2nd female is unaware of what’s happening in the local area and the male says that they could read the new local newspaper. The male voice informs the audience of the name, slogan and the price. This is important as it’s everything that the listener needs to hear, then they’re more likely to purchase the newspaper.
The people will consist of:
Female 1, Female 2 and Male.
The Script
Female 1 :”Did you hear about the car crash on Newcastle road?”
Female 2: “No I didn’t”
Female 1: “Oh, well did you hear about the lady that got 10p stuck in her pie?”
Female 2: “I’ve not heard about that either, I miss everything. I wish I could keep informed on the local news... I feel so out of date, a bit like sour milk.”
Female 1: “Ey? Sour milk?”
Male: “Put the sour milk aside, read the Manchester Express, keeping you informed for only 30p
Female 2: “Have you heard about your husband having a bit of how’s your father with the next door neighbour?”
Female 1: “WHAT?!”
Female 2: “Well, I guess they don’t put everything in the papers then”
I am going to use both male and female voices in order for the clip to appeal to a wide range of people. Also if I were to use different aged people, it would continue to keep the age range open. This is good as it will make the newspaper appeal to a mass audience who live in the area. This then becomes important as it's the launch of a Newspaper, people won't have heard about it before; therefore a good first impression is crucial.
Another example of NMT that I used within my work was collecting audience feedback from the social networking site, Facebook. I uploaded an image of my product and asked people to comment and give me feedback. This can also be used in the evaluation process as it helps me to understand my product in more detail and see it from a different point of view.
