Finished Newspaper

Poster advertisement

Radio Clip

http://soundcloud.com/katiedonohue/radio-advert

This is my final Radio Advert which I have uploaded to Soundcloud, in order for me to post it to my blog.

Evaluation Question 1

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

For my chosen area which was newspaper, I decided to stick to the usual conventions to ensure that it was successful. Through doing this it allows me to take my own spin on current designs within the market, from this my creativity has increased and also my understanding of real media conventions. I have used typical conventions within a local newspaper such as

- Name of the newspaper, masthead, subheading, images, adverts, price, date, website, colour schemes, competitions, a main story, substorys.

I feel that it was important to use these conventions so that the overall product is recognisable and easy to understand to the chosen target audience. Below are the examples of how I used the conventions and examples from other products in my own way.

Evaluation Question 2

2) How effective is the combination of your main product and ancillary texts? 

It's important to use similar fonts and layouts within your products so they can clearly be recognised that they all belong together and are produced by the same brand. This is also important for new companies so they're spoken about and recognised by the people who will be buying their products.

 I chose to use the same font on both headlines of my newspaper so they stood out to the audience and if the product was created in a realistic situation, it would follow the same procedure throughout the newspaper. I also used the title of my newspaper on my advertisement so that it would make it more recognisable. The slogan 'keeping you informed' is used on both of these and also plays a big part within the radio advert. I chose to have the slogan on the radio near the end so it's something that the audience would remember. I included the price 'only 30p' within the paper, advert and radio advert to make it clear to the target audience. This was the USP for my product, that it was a lot of information, for a small price.

I decided to stick with the same colour scheme throughout, making the dominant colours: -Black, White and Red/Maroon .This will also enable people to relate to both products if it were used in realistic situations.

Evaluation Question 3

3) What have you learnt from audience feedback?

Audience feedback is important when designing a media product to ensure that you see your work from someone elses perspective. Both negative and positive criticisms were given towards my work throughout the process of making it. I decided to upload my newspaper onto the social networking site Facebook, to gather other opinions from my friends. The majority of this feedback was positive and the words that I considered during my feedback have been shown.

Audience feedback also helped me during my market research, where I would look at current products and ask people what they liked/thought/would be willing to pay so that I could match everyones needs.

Evaluation Question 4

4- How did you use new media technologies in the construction and research, planning and evaluation stages? 

The internet was one of my main ways which I collected different information and ideas, in order for me to plan my own product. Using the internet is so easy as it allowed me to collect a large amount of information, very quickly I also looked through current newspapers such as; Wigan Observer, Leigh reporter and The Metro. From doing this I could see what adverts they were using and look at the positioning and layout, along with the colour scheme.

Other than the planning stages of my product. I also used NMT through the images which I needed, to get the best images I used the best camera available to me which was a Digital SLR. However, I didn't use a studio for my images as I chose to take them outdoors so I had natural light as it's the best setting for a good photo.

 

 Another example of NMT that I used within my work was collecting audience feedback from the social networking site, Facebook. I uploaded an image of my product and asked people to comment and give me feedback. This can also be used in the evaluation process as it helps me to understand my product in more detail and see it from a different point of view.
Overall, the use of NMT within my coursework was important and it would have taken a lot longer otherwise, below I have used an online flowchart creater to show the examples of NMT which I used and what they were used for.